CAMPAIGN - Multi-faced mixed media messaging campaign developed and produced for PEARL iZUMi in response to the 2020 COVID19 pandemic.
BRIEF - MMM was tasked with developing and executing the brand’s messaging in response to the Coronavirus pandemic. The creative brief included following COVID specific safety guidelines, and sharing an inclusive message of hope.
STRATEGY & EXECUTION - MMM coordinated the efforts of PEARL iZUMi ambassadors around the world to provide messages of hope and reflection. Ambassadors were directed to provide both written, video and audio messages. From these messages, campaign assets were developed that included TV commercials, sponsored social post/stories, ad buys, newsletters and ambassador message amplification.
